Social Media Marketing
The secret to social media marketing is that you need to relax your business reflex. Social is not about selling, it’s about discovering common interests, passions and beliefs. Social is sharing a joke, a positive experience, a discovery. It’s telling stories, asking questions, and painting pictures that add depth and dimension to your brand.
Now, take it up a notch. Who is the most entertaining person at a party? Who is the most memorable? Who is the person you most want to listen to? Can you be that person? If you do that for your business or brand, you will discover more customers than you know what to do with.
Social Media starts with a solid strategy. The best storytellers practice their craft, refine their story, and then deliver it with lively spontaneity. Your social strategy helps your business reflexively respond to clients and questions in a coherent and meaningful way that presents your brand in the best possible light. Do you have a social media strategy? Is it the best strategy for you?
read moreSearch Engine Optimization
Everybody wants to rank #1 for the terms their customers are typing into the search box. Who wouldn’t? That first position ranking has tremendous value. But with hundreds of millions of pages indexed by the big three search engines, getting on that first page for a popular keyword is a huge challenge.
To increase your search engine rankings, it’s important to have a keyword strategy that matches your goals, can be integrated into your website, and can be used to effectively generate back-links from other websites to your website. All of these elements go into optimizing your site for good search engine results.
I have spent years studying and experimenting with search engine optimization. I can help you develop your keyword strategy, insure that your website is optimized for those keywords, and help you gain more traffic from your organic search results.
read moreContent Development
While many people can write, few understand how to write for the web. Web writing is less formal and much more conversational, but a good content developer also understands how search engines semantically relate phrases and keywords to determine when your page shows up on the search engines.
Your marketing literature often provides the basis for your website content, but it rarely will work “as is”. Marketing copy often relies on compelling graphics and a few key phrases to capture your customer’s imagination. That doesn’t work on the web, but all is not lost. I can turn your current literature into content that works, and gives your customers better insight into your products and services.
Blogging is one of the most effective ways to capture more search engine traffic through organic search. I can help you define the types of content that will target your potential customers, increasing the likelihood that you will convert site visitors into customers. If you don’t have time to create your own content, I can handle that for you, as well.
Email marketing programs are vastly more effective when you can offer something of tangible value to your readers. We can work together to identify opportunities to engage your customers and stay top of mind through email delivery and auto-response programs. By understanding what keeps people interested, we optimize your email program to maintain high levels of engagement.
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